Theraflu — ‘Works like, feels like’ 
Digitas UK
HALEON, 2025

Theraflu, HALEON pharma conglomerate, was to launch a global campaign to speak about the benefits of a cold and flu syrup that feels soothing, but works powerfully. The campaign spanned almost a year of R&D, where I joined the time exploring countless examples of ideas that work powerfully, but feel nice and soothing. The result of this journey was a campaign creative that spanned several countries and across several of their paracetamol-based products.