HYPERHOP
Praxiz, 2021
Praxiz, 2021
This Spanish experimental hip-hop band commissioned me to create a music album cover for their latest album, "HYPERHOP." The design needed to reflect the album's experimental nature, pushing the boundaries of traditional hip-hop by fusing it with elements of rock, funk and soul. Inspired by a futuristic vision of hip-hop, yet looking back to the origins of this music genre.
To bring the futuristic vision to life, digital illustration techniques and 3D modeling were employed, allowing to create a vivid, immersive world that complemented the album's genre-bending music.
Busts of the band were created by digitally scanning their profiles.
A suite of assets was used to promote teasers of the album on social media.