Christmas campaign 2023
Lidl
Accenture Song, 2023

OOH and print campaign for Lidl’s Christmas food range, built around the different ways people approach the festive meal—from saving room for the vegetables to letting the first slice of meat start an argument. I worked on the layout and art direction across the campaign, developing  bold typographic compositions and integrating the food imagery into a consistent festive visual system.

The design system was so well received that it was adapted and rolled out across multiple European markets, including the UK and Germany, giving the campaign a broader life beyond its original launch.