2026 Brand nation-wide campaign
Lloyds
Digitas UK, 2026

Lloyds, one of the UK’s leading banks, went all in on the rollout of a new brand identity and messaging platform. Under the banner Bank on Lloyds, a large-scale OOH, digital and social campaign showcased refreshed green tones and a phone-like glass device—positioned as a window into both new and familiar ways to interact with the bank. I developed and refined campaign layouts based on the new brand identity and design system, taking work from initial layout exploration through to final print delivery.