Javier Leal–Olivas

Press ads 
Leo Burnett, 2017-18

Selection of print ads for McDonald’s comprising title design, layout and photography art direction. Different campaigns required different levels of involvement: for ‘The Sticky 'n' Sweet’ series I designed the first ever logo for this new flavour range and co-directed the food photography shoot. Some other campaigns like ‘Treat in the heat’ and ‘grilled chicken wrap’ required just a tailored lettering piece – in this particular one a hand-drawn title was chosen based on McDonald’s typeface.

Javier Leal-Olivas Design © 2022