Press ads
McDonald’s
Leo Burnett, 2017-18
McDonald’s
Leo Burnett, 2017-18
Selection of print ads for McDonald’s comprising title design, layout and photography art direction. Different campaigns required different levels of involvement: for ‘The Sticky 'n' Sweet’ series I designed the first ever logo for this new flavour range and co-directed the food photography shoot.
Some other campaigns like ‘Treat in the heat’ and ‘grilled chicken wrap’ required just a tailored lettering piece – like this hand-drawn headline based on McDonald’s typeface.
Typographic treatment for Galaxy McFlurry®.
Logo suite for BIG Tasty’s burger range.
McNuggets® UK campaign 2018.