Tom Brady’s x NFL 
Germany OOH campaign
Under Armour
Digitas, 2022

I collaborated with the design direction and roll out of Under Armour’s new campaign ‘Athlete No One Saw Coming‘ in Germany for the NFL. The work comprised a large variety of print ads that had to be tailored to OOH media in Germany, including street locations, big media, big media underground corridors and airports.

The campaign aimed to help fuel self-confidence in youth athletes and to provide new opportunities to forge their own path to greatness.