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<channel>
	<title>Javier Leal-Olivas — Graphic Design &#38; Branding</title>
	<link>https://javierlealolivas.co.uk</link>
	<description>Javier Leal-Olivas — Graphic Design &#38; Branding</description>
	<pubDate>Mon, 16 Feb 2026 15:58:57 +0000</pubDate>
	<generator>https://javierlealolivas.co.uk</generator>
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	<item>
		<title>Brands &#38; Logos</title>
				
		<link>https://javierlealolivas.co.uk/Brands-Logos</link>

		<pubDate>Mon, 28 May 2018 18:05:20 +0000</pubDate>

		<dc:creator>Javier Leal-Olivas — Graphic Design &#38; Branding</dc:creator>

		<guid isPermaLink="true">https://javierlealolivas.co.uk/Brands-Logos</guid>

		<description>
	Various clients
2005—Present
	
	Selection of brands, icons, titles and logos created from 2005 until present. Some of the clients include charities, an underwear brand, online retailers or a protein bar.




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&#60;img width="1136" height="730" width_o="1136" height_o="730" data-src="https://freight.cargo.site/t/original/i/ab8794728e7ff6cbec33f72d558e12d6696f191b3ac9552695b92315bfc734f0/Logos_1_Brian.jpg" data-mid="148518517" border="0"  src="https://freight.cargo.site/w/1000/i/ab8794728e7ff6cbec33f72d558e12d6696f191b3ac9552695b92315bfc734f0/Logos_1_Brian.jpg" /&#62;
&#60;img width="1136" height="730" width_o="1136" height_o="730" data-src="https://freight.cargo.site/t/original/i/be2237e503637386bf84b1d5e2f50e2143fe44ab9eaf7e68e16a70fcd276f4b3/Logos_1_Okami.jpg" data-mid="148518518" border="0"  src="https://freight.cargo.site/w/1000/i/be2237e503637386bf84b1d5e2f50e2143fe44ab9eaf7e68e16a70fcd276f4b3/Logos_1_Okami.jpg" /&#62;
</description>
		
	</item>
		
		
	<item>
		<title>Under Armour x Tom Brady NFL</title>
				
		<link>https://javierlealolivas.co.uk/Under-Armour-x-Tom-Brady-NFL</link>

		<pubDate>Tue, 17 Jan 2023 13:29:35 +0000</pubDate>

		<dc:creator>Javier Leal-Olivas — Graphic Design &#38; Branding</dc:creator>

		<guid isPermaLink="true">https://javierlealolivas.co.uk/Under-Armour-x-Tom-Brady-NFL</guid>

		<description>&#60;img width="100" height="59" width_o="100" height_o="59" data-src="https://freight.cargo.site/t/original/i/e416d80d83500f08f52814a4eeb4fef12e2c9617022ba62500d982a7362626b6/Untitled-1-1.png" data-mid="165038086" border="0" data-scale="4" src="https://freight.cargo.site/w/100/i/e416d80d83500f08f52814a4eeb4fef12e2c9617022ba62500d982a7362626b6/Untitled-1-1.png" /&#62;

	Tom Brady’s x NFL&#38;nbsp;Germany OOH campaignUnder Armour
Digitas, 2022


	I collaborated with the design direction and roll out of Under Armour’s new campaign ‘Athlete No One Saw Coming‘ in Germany for the NFL.  The work comprised a large variety of print ads that had to be tailored to OOH media in Germany, including street locations, big media, big media underground corridors and airports.
	




&#60;img width="2552" height="1091" width_o="2552" height_o="1091" data-src="https://freight.cargo.site/t/original/i/d2c3fa2119c711c8c0cfcea31d3e25c98949d0d9010d569ae0496c85521f95ba/Szene1-copy.jpg" data-mid="170023898" border="0"  src="https://freight.cargo.site/w/1000/i/d2c3fa2119c711c8c0cfcea31d3e25c98949d0d9010d569ae0496c85521f95ba/Szene1-copy.jpg" /&#62;









	
	The campaign aimed to help fuel self-confidence in youth athletes and to provide new opportunities to forge their own path to greatness.






&#60;img width="945" height="1378" width_o="945" height_o="1378" data-src="https://freight.cargo.site/t/original/i/2337f2012290829eb578ffc40aab724fbe5ceae95176e568e70a8ad09ebc2f33/UA_OOH_MUCLightboxBanners_0044.jpg" data-mid="170024048" border="0"  src="https://freight.cargo.site/w/945/i/2337f2012290829eb578ffc40aab724fbe5ceae95176e568e70a8ad09ebc2f33/UA_OOH_MUCLightboxBanners_0044.jpg" /&#62;

	&#60;img width="945" height="1378" width_o="945" height_o="1378" data-src="https://freight.cargo.site/t/original/i/e41744f04a6c85090cac90d2271e8fdc3eec8da66893ad30c6a2b0b6fd5219c3/UA_OOH_MUCLightboxBanners_0042.jpg" data-mid="170023908" border="0" data-scale="100" src="https://freight.cargo.site/w/945/i/e41744f04a6c85090cac90d2271e8fdc3eec8da66893ad30c6a2b0b6fd5219c3/UA_OOH_MUCLightboxBanners_0042.jpg" /&#62;



	




	
	&#60;img width="945" height="1378" width_o="945" height_o="1378" data-src="https://freight.cargo.site/t/original/i/f14bcb727b05e480efe6106919db535203ee84bf3fd25b1358340a805578a6e7/UA_OOH_MUCLightboxBanners_004.jpg" data-mid="170024034" border="0" data-scale="66" src="https://freight.cargo.site/w/945/i/f14bcb727b05e480efe6106919db535203ee84bf3fd25b1358340a805578a6e7/UA_OOH_MUCLightboxBanners_004.jpg" /&#62;&#60;img width="945" height="1378" width_o="945" height_o="1378" data-src="https://freight.cargo.site/t/original/i/405b7271df54c138b6e2ad1c2b675ebeafb8c8b4923b8d530ad5380a4000199e/UA_OOH_MUCLightboxBanners_0043.jpg" data-mid="170023915" border="0" data-scale="66" src="https://freight.cargo.site/w/945/i/405b7271df54c138b6e2ad1c2b675ebeafb8c8b4923b8d530ad5380a4000199e/UA_OOH_MUCLightboxBanners_0043.jpg" /&#62;
	&#60;img width="805" height="1252" width_o="805" height_o="1252" data-src="https://freight.cargo.site/t/original/i/ab09477b82fc049d8366060026fbcafa7d3fc728d90ace2642150794e52aee1c/Szene2-copy.jpg" data-mid="170024289" border="0" data-scale="100" src="https://freight.cargo.site/w/805/i/ab09477b82fc049d8366060026fbcafa7d3fc728d90ace2642150794e52aee1c/Szene2-copy.jpg" /&#62;
	




	
	&#60;img width="2560" height="1704" width_o="2560" height_o="1704" data-src="https://freight.cargo.site/t/original/i/62dfaee856db03bd0e9407a61f89d243f23612839f047c11afc8abaa2cbc1871/Szene1.jpg" data-mid="170023860" border="0"  src="https://freight.cargo.site/w/1000/i/62dfaee856db03bd0e9407a61f89d243f23612839f047c11afc8abaa2cbc1871/Szene1.jpg" /&#62;











</description>
		
	</item>
		
		
	<item>
		<title>L'ESTIU Gin</title>
				
		<link>https://javierlealolivas.co.uk/L-ESTIU-Gin</link>

		<pubDate>Tue, 15 Aug 2023 16:40:56 +0000</pubDate>

		<dc:creator>Javier Leal-Olivas — Graphic Design &#38; Branding</dc:creator>

		<guid isPermaLink="true">https://javierlealolivas.co.uk/L-ESTIU-Gin</guid>

		<description>
	L’ESTIU Gin&#38;nbsp;
Packaging and bottle design
L’ESTIU, 2023



	
&#60;img width="2764" height="1522" width_o="2764" height_o="1522" data-src="https://freight.cargo.site/t/original/i/871af017bcddcd8d977c45644883fb60104281d07e224c2d2fad144e8d66a62c/presentation04.jpg" data-mid="188005266" border="0"  src="https://freight.cargo.site/w/1000/i/871af017bcddcd8d977c45644883fb60104281d07e224c2d2fad144e8d66a62c/presentation04.jpg" /&#62;

	&#60;img width="2764" height="1522" width_o="2764" height_o="1522" data-src="https://freight.cargo.site/t/original/i/ec3b9c9e91e1982d0facace6acde84df43641537d6726ae81ce05e0a96d4e30c/presentation01.jpg" data-mid="188005340" border="0"  src="https://freight.cargo.site/w/1000/i/ec3b9c9e91e1982d0facace6acde84df43641537d6726ae81ce05e0a96d4e30c/presentation01.jpg" /&#62;
	&#60;img width="2764" height="1522" width_o="2764" height_o="1522" data-src="https://freight.cargo.site/t/original/i/0db72115780e81eafc02a1da1dfac8477083044ac73e21e0e7e57a59989e4968/presentation02.jpg" data-mid="188005339" border="0"  src="https://freight.cargo.site/w/1000/i/0db72115780e81eafc02a1da1dfac8477083044ac73e21e0e7e57a59989e4968/presentation02.jpg" /&#62;
&#60;img width="2764" height="1522" width_o="2764" height_o="1522" data-src="https://freight.cargo.site/t/original/i/c4ac5bcabb3e1ab95ef7f1fec028e035ba17aa62ac0ba9aadb349ec9fcedfdfe/presentation03.jpg" data-mid="188005338" border="0"  src="https://freight.cargo.site/w/1000/i/c4ac5bcabb3e1ab95ef7f1fec028e035ba17aa62ac0ba9aadb349ec9fcedfdfe/presentation03.jpg" /&#62;



</description>
		
	</item>
		
		
	<item>
		<title>giffgaff – We're up to good</title>
				
		<link>https://javierlealolivas.co.uk/giffgaff-We-re-up-to-good</link>

		<pubDate>Thu, 11 Jan 2024 16:59:04 +0000</pubDate>

		<dc:creator>Javier Leal-Olivas — Graphic Design &#38; Branding</dc:creator>

		<guid isPermaLink="true">https://javierlealolivas.co.uk/giffgaff-We-re-up-to-good</guid>

		<description>
	‘We’re up to good’ OOH campaigngiffgaff
Neverland, 2023

	
	


	
Layout design for 2023’s out-of-home campaign for Giffgaff, a UK mobile network without fixed contracts. The work involved working carefully on the typography and composition for each one of the executions.
	
	

&#60;img width="2624" height="1483" width_o="2624" height_o="1483" data-src="https://freight.cargo.site/t/original/i/406e6a1836c419cf330d8292c632a276a6e23eded243cafdd15d49ab068c4a26/Giffgaff_Insitu_V04.jpg" data-mid="201460393" border="0"  src="https://freight.cargo.site/w/1000/i/406e6a1836c419cf330d8292c632a276a6e23eded243cafdd15d49ab068c4a26/Giffgaff_Insitu_V04.jpg" /&#62;
&#60;img width="1320" height="1861" width_o="1320" height_o="1861" data-src="https://freight.cargo.site/t/original/i/dacd296b0c209aedba82586435bb4658e15cfd880d047fcd4de176ee6eb8eeb1/Giffgaff_Insitu_V01.jpg" data-mid="201460387" border="0"  src="https://freight.cargo.site/w/1000/i/dacd296b0c209aedba82586435bb4658e15cfd880d047fcd4de176ee6eb8eeb1/Giffgaff_Insitu_V01.jpg" /&#62;
&#60;img width="2181" height="1199" width_o="2181" height_o="1199" data-src="https://freight.cargo.site/t/original/i/77a2495a5254f0b5babc0a9b9aecbaec9c3fce8efdcaf9cf202aeaf0578ae441/Giffgaff_Insitu_V05.jpg" data-mid="201460390" border="0"  src="https://freight.cargo.site/w/1000/i/77a2495a5254f0b5babc0a9b9aecbaec9c3fce8efdcaf9cf202aeaf0578ae441/Giffgaff_Insitu_V05.jpg" /&#62;
&#60;img width="2800" height="1355" width_o="2800" height_o="1355" data-src="https://freight.cargo.site/t/original/i/fb44723bde20536edcf93a5ccc22f392beaed2bfa67d6184a8d8b9347f63723c/Giffgaff_Insitu_V02.jpg" data-mid="201460389" border="0"  src="https://freight.cargo.site/w/1000/i/fb44723bde20536edcf93a5ccc22f392beaed2bfa67d6184a8d8b9347f63723c/Giffgaff_Insitu_V02.jpg" /&#62;
&#60;img width="1600" height="1156" width_o="1600" height_o="1156" data-src="https://freight.cargo.site/t/original/i/b8e5d8c3249f7d2adef27bc3630d0b63325941f9608627478f4e5073faae4615/Giffgaff_Insitu_V03.jpg" data-mid="201460388" border="0"  src="https://freight.cargo.site/w/1000/i/b8e5d8c3249f7d2adef27bc3630d0b63325941f9608627478f4e5073faae4615/Giffgaff_Insitu_V03.jpg" /&#62;
&#60;img width="1295" height="862" width_o="1295" height_o="862" data-src="https://freight.cargo.site/t/original/i/12c419b61dec07e35754b7f3f0377366856f699b78763c238e020ff8a5ff0da9/Giffgaff_Insitu_V06.jpg" data-mid="201460394" border="0"  src="https://freight.cargo.site/w/1000/i/12c419b61dec07e35754b7f3f0377366856f699b78763c238e020ff8a5ff0da9/Giffgaff_Insitu_V06.jpg" /&#62;


</description>
		
	</item>
		
		
	<item>
		<title>Audemars Piguet — Le Brassus</title>
				
		<link>https://javierlealolivas.co.uk/Audemars-Piguet-Le-Brassus</link>

		<pubDate>Mon, 04 Sep 2023 15:03:26 +0000</pubDate>

		<dc:creator>Javier Leal-Olivas — Graphic Design &#38; Branding</dc:creator>

		<guid isPermaLink="true">https://javierlealolivas.co.uk/Audemars-Piguet-Le-Brassus</guid>

		<description>

	Le BrassusAudemars Piguet, 2013



	Typesetting, layout and design for the print campaign for the luxury watch&#38;nbsp;Le Brassus by Audemars Piguet. I worked on the overall layout down to the detail of each execution and media. Precise attention to detail was required, as well as visual consistency throughout the campaign.

	





	
&#60;img width="2522" height="1258" width_o="2522" height_o="1258" data-src="https://freight.cargo.site/t/original/i/d1d3767797cacd32791a564a3a298e7e748cc9f1c9fa561bee95c2e0c57947b9/AP_Landscape.jpg" data-mid="189732191" border="0"  src="https://freight.cargo.site/w/1000/i/d1d3767797cacd32791a564a3a298e7e748cc9f1c9fa561bee95c2e0c57947b9/AP_Landscape.jpg" /&#62;

	
	&#60;img width="1654" height="2362" width_o="1654" height_o="2362" data-src="https://freight.cargo.site/t/original/i/351fdbf7b3c35db12e1904a94e6d9ed2d4a2ccae8c28487d9df9c0ddf440d0e9/AP_Portrait_01.jpg" data-mid="189733550" border="0"  src="https://freight.cargo.site/w/1000/i/351fdbf7b3c35db12e1904a94e6d9ed2d4a2ccae8c28487d9df9c0ddf440d0e9/AP_Portrait_01.jpg" /&#62;






	&#60;img width="1654" height="2362" width_o="1654" height_o="2362" data-src="https://freight.cargo.site/t/original/i/6545d7c3a60cf685e9441c453c45dcf5be04196b42177c5d0c15841c54acd66d/AP_Portrait_02.jpg" data-mid="189734315" border="0" data-scale="76" src="https://freight.cargo.site/w/1000/i/6545d7c3a60cf685e9441c453c45dcf5be04196b42177c5d0c15841c54acd66d/AP_Portrait_02.jpg" /&#62;
	&#60;img width="1637" height="2339" width_o="1637" height_o="2339" data-src="https://freight.cargo.site/t/original/i/776bc28088fdfb5309e9a2d5e9457b3c0e572807db164d87831c2a207664bc0d/AP_Portrait_03.jpg" data-mid="189734316" border="0"  src="https://freight.cargo.site/w/1000/i/776bc28088fdfb5309e9a2d5e9457b3c0e572807db164d87831c2a207664bc0d/AP_Portrait_03.jpg" /&#62;
	





	Le Brassus exquisite engineering required an intriguing and atmospheric look &#38;amp; feel.






	
	&#60;img width="1191" height="3458" width_o="1191" height_o="3458" data-src="https://freight.cargo.site/t/original/i/3652977fbc89707afb4c53d617336df6e3794b02d77b1866c56e638d64f99885/AP_Portrait_04.jpg" data-mid="189734317" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/3652977fbc89707afb4c53d617336df6e3794b02d77b1866c56e638d64f99885/AP_Portrait_04.jpg" /&#62;
	&#60;img width="1681" height="839" width_o="1681" height_o="839" data-src="https://freight.cargo.site/t/original/i/2aea7b946334b256e1b878b14f788b06e7b2183a97d1ac220427bd5892e06d02/AP_Landacape_02.jpg" data-mid="189734314" border="0"  src="https://freight.cargo.site/w/1000/i/2aea7b946334b256e1b878b14f788b06e7b2183a97d1ac220427bd5892e06d02/AP_Landacape_02.jpg" /&#62;








</description>
		
	</item>
		
		
	<item>
		<title>Lloyds 2026 Brand campaign</title>
				
		<link>https://javierlealolivas.co.uk/Lloyds-2026-Brand-campaign</link>

		<pubDate>Mon, 16 Feb 2026 15:58:57 +0000</pubDate>

		<dc:creator>Javier Leal-Olivas — Graphic Design &#38; Branding</dc:creator>

		<guid isPermaLink="true">https://javierlealolivas.co.uk/Lloyds-2026-Brand-campaign</guid>

		<description>
	2026 Brand nation-wide campaignLloyds
Digitas UK, 2026

	
	Lloyds, one of the UK’s leading banks, went all in on the rollout of a new brand identity and messaging platform. Under the banner Bank on Lloyds, a large-scale OOH, digital and social campaign showcased refreshed green tones and a phone-like glass device—positioned as a window into both new and familiar ways to interact with the bank. I developed and refined campaign layouts based on the new brand identity and design system, taking work from initial layout exploration through to final print delivery.



	
&#60;img width="3000" height="881" width_o="3000" height_o="881" data-src="https://freight.cargo.site/t/original/i/6a527ecfea87e81798775e112633b47ade4f32beb95cdb7c8524a24c02cca304/Earls-Court-Cromination_final_creatives_2.jpg" data-mid="244914182" border="0"  src="https://freight.cargo.site/w/1000/i/6a527ecfea87e81798775e112633b47ade4f32beb95cdb7c8524a24c02cca304/Earls-Court-Cromination_final_creatives_2.jpg" /&#62;


	
&#60;img width="2000" height="1100" width_o="2000" height_o="1100" data-src="https://freight.cargo.site/t/original/i/64fbb26afc519cd45d465b58eed1198a1d6894b684df88dc2e19d00a0072e7c6/Canary_Wharf-Crossrail_Place.jpg" data-mid="244914179" border="0"  src="https://freight.cargo.site/w/1000/i/64fbb26afc519cd45d465b58eed1198a1d6894b684df88dc2e19d00a0072e7c6/Canary_Wharf-Crossrail_Place.jpg" /&#62;
&#60;img width="600" height="338" width_o="600" height_o="338" data-src="https://freight.cargo.site/t/original/i/45d9ed435007536ecd8008dbf1fb026c5ef893239e70c70e5b48d10572f1d5be/3.TESTSPECTATORNIGHT_FINAL-ezgif.com-resize.gif" data-mid="244914440" border="0"  src="https://freight.cargo.site/w/600/i/45d9ed435007536ecd8008dbf1fb026c5ef893239e70c70e5b48d10572f1d5be/3.TESTSPECTATORNIGHT_FINAL-ezgif.com-resize.gif" /&#62;
&#60;img width="2000" height="1183" width_o="2000" height_o="1183" data-src="https://freight.cargo.site/t/original/i/e9fa892721f71a4726b6b782ff2160229dd792223aed36e240ae460d1ab39405/Canary-Wharf-_2.jpg" data-mid="244914184" border="0"  src="https://freight.cargo.site/w/1000/i/e9fa892721f71a4726b6b782ff2160229dd792223aed36e240ae460d1ab39405/Canary-Wharf-_2.jpg" /&#62;


	&#60;img width="2000" height="1105" width_o="2000" height_o="1105" data-src="https://freight.cargo.site/t/original/i/71c11e872df388a6b76c1575dd3f231476961be82f2272fc997765db5499e17f/Ribbons-1.jpg" data-mid="244914186" border="0"  src="https://freight.cargo.site/w/1000/i/71c11e872df388a6b76c1575dd3f231476961be82f2272fc997765db5499e17f/Ribbons-1.jpg" /&#62;

	
	

	
&#60;img width="2880" height="1620" width_o="2880" height_o="1620" data-src="https://freight.cargo.site/t/original/i/5edec27a3b3919b3498370229058feae3562b76a0e6aaaf934b65150e2dd9064/Moving_Up_D48.jpg" data-mid="244928461" border="0"  src="https://freight.cargo.site/w/1000/i/5edec27a3b3919b3498370229058feae3562b76a0e6aaaf934b65150e2dd9064/Moving_Up_D48.jpg" /&#62;
&#60;img width="2000" height="1500" width_o="2000" height_o="1500" data-src="https://freight.cargo.site/t/original/i/ee33000c041c8021753b2e45963eb45b59639eebfb74a9ac902d09a29b4e5348/outdoor_advertising_screen_mockup_05_5_2.jpg" data-mid="244928446" border="0"  src="https://freight.cargo.site/w/1000/i/ee33000c041c8021753b2e45963eb45b59639eebfb74a9ac902d09a29b4e5348/outdoor_advertising_screen_mockup_05_5_2.jpg" /&#62;


</description>
		
	</item>
		
		
	<item>
		<title>McDonald's press ads</title>
				
		<link>https://javierlealolivas.co.uk/McDonald-s-press-ads</link>

		<pubDate>Sat, 27 Jun 2020 15:42:16 +0000</pubDate>

		<dc:creator>Javier Leal-Olivas — Graphic Design &#38; Branding</dc:creator>

		<guid isPermaLink="true">https://javierlealolivas.co.uk/McDonald-s-press-ads</guid>

		<description>


	Press ads&#38;nbsp;
McDonald’s
Leo Burnett,&#38;nbsp;2017-18


	Selection of print ads for McDonald’s comprising title design, layout and photography art direction. Different campaigns required different levels of involvement: for ‘The Sticky 'n' Sweet’ series I designed the first ever logo for this new flavour range and co-directed the food photography shoot. 
	




	
	&#60;img width="3543" height="5315" width_o="3543" height_o="5315" data-src="https://freight.cargo.site/t/original/i/1afb2186dd4cd55eff43198f586c8f597944e65ac85a3a2afd87b50cc000aac2/Sticky_portrait.jpg" data-mid="75803345" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/1afb2186dd4cd55eff43198f586c8f597944e65ac85a3a2afd87b50cc000aac2/Sticky_portrait.jpg" /&#62;





	&#60;img width="3779" height="1890" width_o="3779" height_o="1890" data-src="https://freight.cargo.site/t/original/i/a912851ce68fd5ee7692c97bfd073a08d427d55798d8d5a3d6a6fefa7506456a/Sticky_landscape.jpg" data-mid="75803344" border="0"  src="https://freight.cargo.site/w/1000/i/a912851ce68fd5ee7692c97bfd073a08d427d55798d8d5a3d6a6fefa7506456a/Sticky_landscape.jpg" /&#62;







	

	Some other campaigns like ‘Treat in the heat’ and ‘grilled chicken wrap’ required just a tailored lettering piece – like this hand-drawn headline based on McDonald’s typeface.
	&#60;img width="894" height="1500" width_o="894" height_o="1500" data-src="https://freight.cargo.site/t/original/i/3ae1b89f5ef2c39074a3d2eee493805aa9f50623b90be7ff4cb763e07e654e6e/Happy-Meal-Wraps.jpg" data-mid="75803329" border="0" data-scale="63" src="https://freight.cargo.site/w/894/i/3ae1b89f5ef2c39074a3d2eee493805aa9f50623b90be7ff4cb763e07e654e6e/Happy-Meal-Wraps.jpg" /&#62;







	
	&#60;img width="1500" height="1011" width_o="1500" height_o="1011" data-src="https://freight.cargo.site/t/original/i/efab4790b8ccda7d03edf233206c3dcd1a5759ab2404935f2ca13be127196ba5/Treat-in-the-Heat-title.jpg" data-mid="79469982" border="0"  src="https://freight.cargo.site/w/1000/i/efab4790b8ccda7d03edf233206c3dcd1a5759ab2404935f2ca13be127196ba5/Treat-in-the-Heat-title.jpg" /&#62;
Typographic treatment for Galaxy McFlurry®.
	&#60;img width="1001" height="1500" width_o="1001" height_o="1500" data-src="https://freight.cargo.site/t/original/i/626b94274db60ab32de60c47fa934881c613dcfec5fc3af5496f5f250aa4d7e0/Treat-in-the-heat-poster.jpg" data-mid="79469981" border="0" data-scale="75" src="https://freight.cargo.site/w/1000/i/626b94274db60ab32de60c47fa934881c613dcfec5fc3af5496f5f250aa4d7e0/Treat-in-the-heat-poster.jpg" /&#62;









	
	&#60;img width="1292" height="1938" width_o="1292" height_o="1938" data-src="https://freight.cargo.site/t/original/i/3788bb31c4307f743336fd7b3bbb7833a714704a194ed0f12346e510afb0b47c/BigTasty-Layout.jpg" data-mid="75805787" border="0" data-scale="79" src="https://freight.cargo.site/w/1000/i/3788bb31c4307f743336fd7b3bbb7833a714704a194ed0f12346e510afb0b47c/BigTasty-Layout.jpg" /&#62;&#38;nbsp;

	
&#60;img width="500" height="288" width_o="500" height_o="288" data-src="https://freight.cargo.site/t/original/i/6987dcdf99aa456966cfc3bb7a0b9f478770528bc66a469972a44712550c105d/Big-Tasty.png" data-mid="75806739" border="0"  src="https://freight.cargo.site/w/500/i/6987dcdf99aa456966cfc3bb7a0b9f478770528bc66a469972a44712550c105d/Big-Tasty.png" /&#62;
&#60;img width="500" height="309" width_o="500" height_o="309" data-src="https://freight.cargo.site/t/original/i/7291d47f9557bd238468b57424f9220931117d138de04ca3d3c53a15263f6caf/Big-Tasty-With-Bacon.png" data-mid="75806736" border="0"  src="https://freight.cargo.site/w/500/i/7291d47f9557bd238468b57424f9220931117d138de04ca3d3c53a15263f6caf/Big-Tasty-With-Bacon.png" /&#62;
&#60;img width="500" height="309" width_o="500" height_o="309" data-src="https://freight.cargo.site/t/original/i/db30c010b64f0b2f7b5100a0d5e5d0c52ce3a57fde847c393c48054c53f0e910/Big-Tasty-With-or-Without-Bacon.png" data-mid="75806738" border="0"  src="https://freight.cargo.site/w/500/i/db30c010b64f0b2f7b5100a0d5e5d0c52ce3a57fde847c393c48054c53f0e910/Big-Tasty-With-or-Without-Bacon.png" /&#62;
&#60;img width="432" height="500" width_o="432" height_o="500" data-src="https://freight.cargo.site/t/original/i/e6ecd00d9761f7ae8260abbdf1ca7cd532d850dbf5032ad24a0b44a655eae9d4/Big-Tasty-Vertical.png" data-mid="75806734" border="0"  src="https://freight.cargo.site/w/432/i/e6ecd00d9761f7ae8260abbdf1ca7cd532d850dbf5032ad24a0b44a655eae9d4/Big-Tasty-Vertical.png" /&#62;
&#60;img width="369" height="500" width_o="369" height_o="500" data-src="https://freight.cargo.site/t/original/i/e89e6527fdac1fc671b67c4db86ea1ee1246ca073068a6bc4643071e1c894f64/Big-Tasty-With-Bacon-Vertical.png" data-mid="75806735" border="0"  src="https://freight.cargo.site/w/369/i/e89e6527fdac1fc671b67c4db86ea1ee1246ca073068a6bc4643071e1c894f64/Big-Tasty-With-Bacon-Vertical.png" /&#62;
&#60;img width="400" height="530" width_o="400" height_o="530" data-src="https://freight.cargo.site/t/original/i/2c24ca7363ae0c9369a831ac42742e9d6c120668db60ecae380aa8aa26f04940/Chicken-Big-Tasty-Vertical.png" data-mid="75806740" border="0"  src="https://freight.cargo.site/w/400/i/2c24ca7363ae0c9369a831ac42742e9d6c120668db60ecae380aa8aa26f04940/Chicken-Big-Tasty-Vertical.png" /&#62;

Logo suite for BIG Tasty’s burger range.







	&#60;img width="2000" height="1000" width_o="2000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/1ffb945b789df8d68e0f9a96220e2a147d640a195ad329b60f64dd17140bf7b5/Nuggets_48_V22.jpg" data-mid="75803341" border="0"  src="https://freight.cargo.site/w/1000/i/1ffb945b789df8d68e0f9a96220e2a147d640a195ad329b60f64dd17140bf7b5/Nuggets_48_V22.jpg" /&#62;
McNuggets® UK campaign 2018.
	&#60;img width="1000" height="1499" width_o="1000" height_o="1499" data-src="https://freight.cargo.site/t/original/i/cfb3746ea89efa668ad4571e3abfec81f27902515a66ef4a4093e37129acb154/Nuggets_6_V15.jpg" data-mid="75803340" border="0"  src="https://freight.cargo.site/w/1000/i/cfb3746ea89efa668ad4571e3abfec81f27902515a66ef4a4093e37129acb154/Nuggets_6_V15.jpg" /&#62;
	
















</description>
		
	</item>
		
		
	<item>
		<title>Sloggi's rebrand</title>
				
		<link>https://javierlealolivas.co.uk/Sloggi-s-rebrand</link>

		<pubDate>Fri, 15 May 2020 10:02:58 +0000</pubDate>

		<dc:creator>Javier Leal-Olivas — Graphic Design &#38; Branding</dc:creator>

		<guid isPermaLink="true">https://javierlealolivas.co.uk/Sloggi-s-rebrand</guid>

		<description>

Global rebrand
Sloggi&#38;nbsp;
MullenLowe London, 2016A global underwear brand decided to radically redesign its brand identity to attract a more hip, younger audience. 
Sloggi, known for their comfort garments, needed a renewed logo that embodied a feeling of freedom. The new logo kept the casual attitude that characterised Sloggi while simplifying and softening its shape.&#38;nbsp;




&#60;img width="2203" height="1301" width_o="2203" height_o="1301" data-src="https://freight.cargo.site/t/original/i/2f0a0334a2db0390847b249f4361a5cdf5a34fe90ea94656e65e37aa06b3b63d/Sloggi_draft5.jpg" data-mid="71474736" border="0"  src="https://freight.cargo.site/w/1000/i/2f0a0334a2db0390847b249f4361a5cdf5a34fe90ea94656e65e37aa06b3b63d/Sloggi_draft5.jpg" /&#62;
&#60;img width="3671" height="2168" width_o="3671" height_o="2168" data-src="https://freight.cargo.site/t/original/i/c92bdfbe485b3c5c6a665531178f78cf18fdd4a9f5b4fc401625c40aeac32074/Sloggi_draft3.jpg" data-mid="71474243" border="0"  src="https://freight.cargo.site/w/1000/i/c92bdfbe485b3c5c6a665531178f78cf18fdd4a9f5b4fc401625c40aeac32074/Sloggi_draft3.jpg" /&#62;










	
	The logo features soft corners and circular shapes, as if naturally adapting to the curves of the human body.










&#60;img width="800" height="472" width_o="800" height_o="472" data-src="https://freight.cargo.site/t/original/i/59a0d73c2f6ebc4efc22a74a3958d8710323aab9c38d9e304cfac39bdd3dede8/Collage4.jpg" data-mid="71476681" border="0"  src="https://freight.cargo.site/w/800/i/59a0d73c2f6ebc4efc22a74a3958d8710323aab9c38d9e304cfac39bdd3dede8/Collage4.jpg" /&#62;
&#60;img width="800" height="472" width_o="800" height_o="472" data-src="https://freight.cargo.site/t/original/i/f9135ee94cdcca51f853a85196ee0e658d881ef0d9d131c80641d57007fbfa5c/Collage1.jpg" data-mid="71476684" border="0"  src="https://freight.cargo.site/w/800/i/f9135ee94cdcca51f853a85196ee0e658d881ef0d9d131c80641d57007fbfa5c/Collage1.jpg" /&#62;
&#60;img width="800" height="472" width_o="800" height_o="472" data-src="https://freight.cargo.site/t/original/i/c906b9b89b45f2c65d97768dbd1217c807b690f118725b3bb32727a3a09a1c24/Collage6.jpg" data-mid="71478513" border="0"  src="https://freight.cargo.site/w/800/i/c906b9b89b45f2c65d97768dbd1217c807b690f118725b3bb32727a3a09a1c24/Collage6.jpg" /&#62;
&#60;img width="800" height="472" width_o="800" height_o="472" data-src="https://freight.cargo.site/t/original/i/0e0e0d64ecfe45c4174e8e704486802df60f0a87d5ef14ec36eb3f7eecc2ccbb/Collage2.jpg" data-mid="71476683" border="0"  src="https://freight.cargo.site/w/800/i/0e0e0d64ecfe45c4174e8e704486802df60f0a87d5ef14ec36eb3f7eecc2ccbb/Collage2.jpg" /&#62;
&#60;img width="800" height="472" width_o="800" height_o="472" data-src="https://freight.cargo.site/t/original/i/c963c988322531e6a32fa61a9f4c8f5c6e8cb61bee57f35bc5692a14dfb1c0f0/Collage5.jpg" data-mid="71478421" border="0"  src="https://freight.cargo.site/w/800/i/c963c988322531e6a32fa61a9f4c8f5c6e8cb61bee57f35bc5692a14dfb1c0f0/Collage5.jpg" /&#62;
&#60;img width="800" height="472" width_o="800" height_o="472" data-src="https://freight.cargo.site/t/original/i/9df6fb7696678665a35dae37b5062d1157eeb3fa22f7fd5f3e0b0d8d98f92fce/Collage3.jpg" data-mid="71476682" border="0"  src="https://freight.cargo.site/w/800/i/9df6fb7696678665a35dae37b5062d1157eeb3fa22f7fd5f3e0b0d8d98f92fce/Collage3.jpg" /&#62;


&#60;img width="8000" height="5000" width_o="8000" height_o="5000" data-src="https://freight.cargo.site/t/original/i/901e9069a522f01cb8d36fec681772db1465341b5825298ec38e16b71636d8e2/611b848c-4e57-4e6b-bc46-c97ce79a4cea.jpg" data-mid="75224390" border="0"  src="https://freight.cargo.site/w/1000/i/901e9069a522f01cb8d36fec681772db1465341b5825298ec38e16b71636d8e2/611b848c-4e57-4e6b-bc46-c97ce79a4cea.jpg" /&#62;

Decorative designs based on the logo letterforms (debeloped by client)










	&#60;img width="400" height="254" width_o="400" height_o="254" data-src="https://freight.cargo.site/t/original/i/d32323f843d366bd964fe5be901bd07635fc96dc35eadc38868969a10604f02c/Sloggi_logo.svg" data-mid="71482237" border="0" data-scale="56" data-no-zoom src="https://freight.cargo.site/w/400/i/d32323f843d366bd964fe5be901bd07635fc96dc35eadc38868969a10604f02c/Sloggi_logo.svg" /&#62;
	
&#60;img width="1920" height="880" width_o="1920" height_o="880" data-src="https://freight.cargo.site/t/original/i/c1d3945468bc4b8dca961861c73621b3cc0459ea6a908289c42da9c6329cdacc/Sloggi_logo_new.svg" data-mid="71482718" border="0" data-scale="58" data-no-zoom src="https://freight.cargo.site/w/1000/i/c1d3945468bc4b8dca961861c73621b3cc0459ea6a908289c42da9c6329cdacc/Sloggi_logo_new.svg" /&#62;



	Old logo
	New logo









&#60;img width="2591" height="1458" width_o="2591" height_o="1458" data-src="https://freight.cargo.site/t/original/i/2993dfae63d8457dd078080804188fdaef71f48ea6d26342f7fa1bb001d4c0ba/15389_9b0203_Brand_presentation-01.jpg" data-mid="75224538" border="0"  src="https://freight.cargo.site/w/1000/i/2993dfae63d8457dd078080804188fdaef71f48ea6d26342f7fa1bb001d4c0ba/15389_9b0203_Brand_presentation-01.jpg" /&#62;

&#60;img width="1200" height="1200" width_o="1200" height_o="1200" data-src="https://freight.cargo.site/t/original/i/5406585858c724feb48a774e3185095e269fcc8e3ccb0bfa1a52f380a07abd2f/basic_max_1703.jpg" data-mid="71474239" border="0"  src="https://freight.cargo.site/w/1000/i/5406585858c724feb48a774e3185095e269fcc8e3ccb0bfa1a52f380a07abd2f/basic_max_1703.jpg" /&#62;
&#60;img width="1200" height="1200" width_o="1200" height_o="1200" data-src="https://freight.cargo.site/t/original/i/d4de7c02b3f930fed13ce62d6233156663ffc54e7572f258a651cfe725fe2aaf/basic_soft_hip_1705.jpg" data-mid="71474240" border="0"  src="https://freight.cargo.site/w/1000/i/d4de7c02b3f930fed13ce62d6233156663ffc54e7572f258a651cfe725fe2aaf/basic_soft_hip_1705.jpg" /&#62;

Promotional backdrops










	The new brand identity was used in different locations, and a number of permanent and pop-up stores were redesigned from scratch.
	










&#60;img width="1024" height="512" width_o="1024" height_o="512" data-src="https://freight.cargo.site/t/original/i/5d59ebb64af517ed3582bc53443e23d98fe759f9f84a544c27aba81539245082/EETXrywUEAALKOn.jpeg" data-mid="71113687" border="0"  src="https://freight.cargo.site/w/1000/i/5d59ebb64af517ed3582bc53443e23d98fe759f9f84a544c27aba81539245082/EETXrywUEAALKOn.jpeg" /&#62;
&#60;img width="1000" height="666" width_o="1000" height_o="666" data-src="https://freight.cargo.site/t/original/i/6d54209d2abc5dbc64d11a88a94499a4d577bc46e4fc73ab8e1a53123ff7f104/67879605_170921097380533_8151495450209775257_n.jpg" data-mid="71113679" border="0"  src="https://freight.cargo.site/w/1000/i/6d54209d2abc5dbc64d11a88a94499a4d577bc46e4fc73ab8e1a53123ff7f104/67879605_170921097380533_8151495450209775257_n.jpg" /&#62;
&#60;img width="1000" height="666" width_o="1000" height_o="666" data-src="https://freight.cargo.site/t/original/i/d7db6c08fc7f2f1b1f3bdd2a5f9c2d3d1d1664859b00f8926bbf3f52c09eeebe/69213756_131919121456991_8476534346449758958_n.jpg" data-mid="71113683" border="0"  src="https://freight.cargo.site/w/1000/i/d7db6c08fc7f2f1b1f3bdd2a5f9c2d3d1d1664859b00f8926bbf3f52c09eeebe/69213756_131919121456991_8476534346449758958_n.jpg" /&#62;
&#60;img width="1080" height="607" width_o="1080" height_o="607" data-src="https://freight.cargo.site/t/original/i/a6eb39003a84cf280e8097dfb776c73f3803fec9a9de22382ee3d9ba3fb20224/51147012_213592136266025_1300208194136160766_n.jpg" data-mid="71113676" border="0"  src="https://freight.cargo.site/w/1000/i/a6eb39003a84cf280e8097dfb776c73f3803fec9a9de22382ee3d9ba3fb20224/51147012_213592136266025_1300208194136160766_n.jpg" /&#62;

Sloggi store opening, Japan





&#60;img width="1363" height="2048" width_o="1363" height_o="2048" data-src="https://freight.cargo.site/t/original/i/e9ea4f0aa225f0f1987441670a6739ced50d8ba2d5c69254bf07f8155f97d538/6e5baaad2cead67bfc8cc4a1f8b3db0d2580908.jpg" data-mid="71468559" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/e9ea4f0aa225f0f1987441670a6739ced50d8ba2d5c69254bf07f8155f97d538/6e5baaad2cead67bfc8cc4a1f8b3db0d2580908.jpg" /&#62;

Sloggi pop-up store in Boxpark London, UK






</description>
		
	</item>
		
		
	<item>
		<title>Tesco Mobile — Autumn campaign</title>
				
		<link>https://javierlealolivas.co.uk/Tesco-Mobile-Autumn-campaign</link>

		<pubDate>Mon, 16 Feb 2026 12:29:28 +0000</pubDate>

		<dc:creator>Javier Leal-Olivas — Graphic Design &#38; Branding</dc:creator>

		<guid isPermaLink="true">https://javierlealolivas.co.uk/Tesco-Mobile-Autumn-campaign</guid>

		<description>

	Autumn Campaign
BBH LondonTesco Mobile, 2024




	Typesetting and layout design for the Autumn campaign for Tesco Mobile. I worked on desigining new ads for the existing campaign, that required adherence to Tesco Mobile’s brand guidelines and design ethos.&#38;nbsp;

	





	&#60;img width="2000" height="1000" width_o="2000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/854e43b6af548ca1f3cfa1b339bcbe2b415588e6e6dc2fc29522a9ef3bc7fae0/TM_Autumn-Burst-Design_48_v22.jpg" data-mid="244884255" border="0"  src="https://freight.cargo.site/w/1000/i/854e43b6af548ca1f3cfa1b339bcbe2b415588e6e6dc2fc29522a9ef3bc7fae0/TM_Autumn-Burst-Design_48_v22.jpg" /&#62;


	
	&#60;img width="1688" height="3000" width_o="1688" height_o="3000" data-src="https://freight.cargo.site/t/original/i/e2ef36ad2ab233f6daa9790e50d41a7c8e72a0133b2a97fa1c2ad59cc678e813/TM_Autumn-Burst-Design_6_v23.jpg" data-mid="244884252" border="0"  src="https://freight.cargo.site/w/1000/i/e2ef36ad2ab233f6daa9790e50d41a7c8e72a0133b2a97fa1c2ad59cc678e813/TM_Autumn-Burst-Design_6_v23.jpg" /&#62;






	&#60;img width="1688" height="3000" width_o="1688" height_o="3000" data-src="https://freight.cargo.site/t/original/i/fd57de79ce902d9ced880ff7da719101452dd3a17fb3e7eb7bd2857b737c8362/TM_Autumn-Burst-Design_6_v22.jpg" data-mid="244884251" border="0"  src="https://freight.cargo.site/w/1000/i/fd57de79ce902d9ced880ff7da719101452dd3a17fb3e7eb7bd2857b737c8362/TM_Autumn-Burst-Design_6_v22.jpg" /&#62;
	&#60;img width="1688" height="3000" width_o="1688" height_o="3000" data-src="https://freight.cargo.site/t/original/i/ae7c42683cf70ff54c8c32fe19595fdface5a17508269e39a1e28c37f2c59922/TM_Autumn-Burst-Design_6_v2.jpg" data-mid="244884250" border="0"  src="https://freight.cargo.site/w/1000/i/ae7c42683cf70ff54c8c32fe19595fdface5a17508269e39a1e28c37f2c59922/TM_Autumn-Burst-Design_6_v2.jpg" /&#62;
	





	






	
	&#60;img width="2000" height="1000" width_o="2000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/cdbf042ab0911f4aff382f65fea70c3de772df9cc10aca6c5f2d1c2ccf7c48a4/TM_Autumn-Burst-Design_48_v23.jpg" data-mid="244884256" border="0"  src="https://freight.cargo.site/w/1000/i/cdbf042ab0911f4aff382f65fea70c3de772df9cc10aca6c5f2d1c2ccf7c48a4/TM_Autumn-Burst-Design_48_v23.jpg" /&#62;








</description>
		
	</item>
		
		
	<item>
		<title>AI-powered ads</title>
				
		<link>https://javierlealolivas.co.uk/AI-powered-ads</link>

		<pubDate>Sat, 19 Aug 2023 09:44:33 +0000</pubDate>

		<dc:creator>Javier Leal-Olivas — Graphic Design &#38; Branding</dc:creator>

		<guid isPermaLink="true">https://javierlealolivas.co.uk/AI-powered-ads</guid>

		<description>

	AI-powered Social PostsKopparberg, Tetley
Neverland, 2023

	
	Commissioned social posts for Instagram using AI imagery (Midjourney) for Kopparberg and Tetley. I prompted Midjourney to obtain a wide variety of assets that I would later cut-out, edit and assemble on my poster or layout.&#38;nbsp;
	



	80s summer blockbuster
The brief was to produce a fictional summer blockbuster movie poster from the 80’s for Kopparberg, which involved a characteristic illustrated style.
	




	&#60;img width="1664" height="2957" width_o="1664" height_o="2957" data-src="https://freight.cargo.site/t/original/i/10f42cf2b4d121590e83ae3749158bd74c9cc6734a9f554768cdf6c27417ba32/IMG_7997.JPG" data-mid="188349800" border="0" data-scale="50" src="https://freight.cargo.site/w/1000/i/10f42cf2b4d121590e83ae3749158bd74c9cc6734a9f554768cdf6c27417ba32/IMG_7997.JPG" /&#62;





	Punk poster
My job was to create a mock punk-style poster. Midjourney prompts included lots of punk gigs and old newspaper imagery.
	
	&#60;img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/5f245ec647bf18f022124f1bc34157fa10754a8303ef1380e1325878a2d1e030/KOPPABERG_SOCIAL_MAR_PunkPoster_9x16_flatA.jpg" data-mid="188349801" border="0" data-scale="50" src="https://freight.cargo.site/w/1000/i/5f245ec647bf18f022124f1bc34157fa10754a8303ef1380e1325878a2d1e030/KOPPABERG_SOCIAL_MAR_PunkPoster_9x16_flatA.jpg" /&#62;




	Tetley’s Eurovision 2023
Tetley tea commissioned a social post to celebrate Eurovision 2023. I prompted Midjourney to create a glittery mug and several components for a realistic Eurovision stage. I combined them in Photoshop and added realistic shadows.
	
	&#60;img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/19b8b652adcadefb64a98f013f051b0340221e4f1da277f9eb54979577e6138b/9_16_2B.jpg" data-mid="188349838" border="0" data-scale="50" src="https://freight.cargo.site/w/1000/i/19b8b652adcadefb64a98f013f051b0340221e4f1da277f9eb54979577e6138b/9_16_2B.jpg" /&#62;
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